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Spirit Starts Young
A children's collegiate lifestyle brand built around thoughtfully designed board books — helping families introduce the next generation to the spirit and traditions of the universities they love, from day one.
A first game. A favorite tradition. A campus that feels like home.
We created Baby Says Books to help families introduce their toddlers to the spirit and traditions of the universities they love through a series of fun and engaging board books.
Guided by a simple idea
Spirit Starts Young.
From apparel and nursery decor to gifts and more, we're creating thoughtful ways for your new little fan to show off their school pride.
Because the best traditions are the ones passed down—and the best fans start young.
Brought to life by New York Times Best-Selling Illustrator Miguel Ordóñez. We're keeping the first university under wraps for now, but trust us, it's a good one!
Built to be read at bedtime, opened on game day, and help your toddler discover why everyone in the living room suddenly started cheering.
Guess the First Campus
Guess the campus behind our first book. If you call it correctly, you'll receive an exclusive promotional offer for a complimentary gift with your first Baby Says Books purchase.
One guess per email address. Correct guesses will receive an exclusive promotional offer for a complimentary gift with their first Baby Says Books purchase. No purchase is necessary to enter the First-Campus Challenge. By entering, you agree to receive marketing and promotional emails from Baby Says Books. You may unsubscribe at any time. First-Campus Challenge Terms.
We recorded your pick: . No switching sides now—your pick is officially on the board! We’ll email you when the first campus is revealed. If you called it correctly, you'll receive an exclusive promotional offer for a complimentary gift with your first Baby Says Books purchase.
Who We Are
We’re Bradley and Katie, a husband-and-wife team in Charlotte, NC, raising two kids and building Baby Says Books together. After meeting at a large university known for its rich traditions, we experienced firsthand how college spirit can bring people together and create memories that last a lifetime.
As parents, some of our favorite moments have been watching our kids discover the spirit and traditions that mean so much to us. We wanted to create a fun, thoughtful way for other families & loved ones to share those same moments with the little ones in their lives. We're excited to have you along for the journey.
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Built for Future Fans.
